“At Branch, we believe that delivering a superior mobile experience is one of the most impactful strategies for companies looking to boost their business,” said Adam Landis, Head of Growth at Branch. “This year’s unprecedented number of submissions is a reflection of the pivotal role that mobile plays in today’s business environment. We’re excited to celebrate these winners and shine a light on how global brands are leveraging innovative mobile technologies to create world-class user experiences.”

The 2023 Mobile Growth Award winners are:

• Best QR Code Campaign — NBCUniversal Local
• Best App Adoption Campaign — END. Clothing
• Best Mobile Growth Campaign — Hallow
• Best Mobile Retention Campaign — Target (Australia)
• Best Ad Conversion Campaign — Baazi Games
• Best Social Engagement Campaign — Domino’s Pizza (Indonesia)
• Best Use of Personalization — Rakuten
• Best Use of a Strategic Partnership — Airship + Optus

“Whether it’s in an in-store or online environment, it’s clear that companies that are led by customer-centric insights and data are well positioned to improve across all facets of their business,” shared Phil O’Hagan, Head of Product at Sainsbury’s. “It was an honor to serve as a judge for the 2023 Mobile Growth Awards and review campaigns that demonstrated how companies are truly thinking outside of the box to add value for their customers.”

For companies interested in learning how Branch is helping businesses drive a measurable impact on digital user acquisition, read more on our website. To learn more about the Mobile Growth Awards and winners, visit our blog.

About Mobile Growth Awards
Branch Mobile Growth Awards recognize and celebrate brands that are making remarkable strides in the field of mobile growth. Winners represent innovative global teams that successfully leveraged Branch products to drive mobile growth. Submissions are scored by independent judges based on campaign creativity, innovative thinking, consumer value and results related to KPIs.

About Branch
Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions.

The post Branch Announces 2023 Mobile Growth Award Winners appeared first on Branch.

Let’s dive into the success stories of the remarkable winners in each category.

1. Best QR Code Campaign

Winner: NBCUniversal Local
Team Name: Audience Development Team
Campaign: NBCU Local’s Audience Development Team takes the crown for its ingenious use of Branch QR Codes during live broadcasts of Hurricane Hilary. The strategic approach not only demonstrated innovation but also played a crucial role in keeping the local audience informed and driving app adoption during a critical time.

2. Best App Adoption Campaign

Winner: END. Clothing
Team Name: Performance Marketing Team
Campaign: The Performance Marketing Team at END. Clothing showcased brilliance in segmenting, incentivizing, and guiding users to download its mobile app. Its use of Branch Journeys web-to-app smart banners and A/B testing functionality across the END. mobile site proved to be a game-changer in driving app adoption.

3. Best Mobile Growth Campaign

Winner: Hallow
Team Name: Marketing Team
Campaign: Hallow’s Marketing Team receives accolades for its cohesive 2023 Ash Wednesday campaign that earned the company the #3 ranking in the App Store. Working effectively across paid, organic, broadcast, in-app activation, and in-person events, Hallow utilized Branch’s mobile measurement partner (MMP) solution to track and optimize its performance across channels. The campaign is a testament to Hallow’s commitment to generating growth through cost-effective customer acquisition.

4. Best Mobile Retention Campaign

Winner: Target Australia
Team Name: Mobile App Team
Campaign: The Mobile App Team at Target Australia demonstrated excellence by using Branch Universal Email to improve the post-purchase experience. The team encouraged users to return to the mobile app to continue shopping by including deep-linked CTAs in its email campaigns. This innovative approach led to increased customer lifetime value (LTV) and customer retention.

5. Best Ad Conversion Campaign

Winner: Baazi Games
Team Name: Growth Team
Campaign: Baazi Games’ Growth Team stood out for its effective use of Branch’s mobile measurement partner (MMP) solution to capture attribution data across various platforms and accurately measure paid campaigns. This data-driven approach allowed the team to optimize campaign performance and achieve an impressive return on investment.

6. Best Social Engagement Campaign

Winner: Domino’s Pizza Indonesia
Team Name: Digital Marketing Team
Campaign: The Digital Marketing Team at Domino’s Pizza (Indonesia) stole the show with its “Double Cheeseburst American Pie” influencer marketing campaign on TikTok. Domino’s used Branch deep links throughout the acquisition campaign to ensure a seamless pathway from TikTok to the Domino’s mobile app. This creative endeavor generated virality and contributed to a significant increase in user acquisition and conversion.

7. Best Use of Personalization

Winner: Rakuten
Team Name: Growth Marketing Team
Campaign: Rakuten Rewards stood out with its smart optimization of the web-to-app install experience, making the process feel natural for users at each step of their shopping journey. With personalization at the forefront, Rakuten utilized Branch Journeys and A/B testing capabilities to experiment with custom templates, copy, design, and animation. Through experimentation, Rakuten developed best practices for its campaign strategy and achieved a significant increase in year-over-year (YoY) installs, revenue, and customer satisfaction.

8. Best Use of a Strategic Partnership

Winner: Airship + Optus
Teams: Airship Account Management Team and Optus Digital Experience Team
Campaign: The collaborative efforts of Airship and Optus shine through in their implementation of contextual in-app automation and messaging. This strategic partnership significantly enhanced engagement within the Optus Sport mobile app, particularly during pivotal moments of the FIFA Women’s World Cup. The comprehensive approach involved using timely and relevant in-app messages that led to a notable engagement increase during key events, including when Australia’s Matildas reached the semifinals. 

Congratulations to all the winners for their outstanding achievements and a huge thank you to our judges, finalists, and nominees. Your innovation and dedication have truly set a new standard for excellence. As we close this chapter, we look forward to seeing even more mobile innovation and growth in 2024. 

The post Celebrating Excellence in Mobile Innovation: Mobile Growth Awards 2023 Winners Revealed appeared first on Branch.

As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners like Branch provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers and analytics service providers with AWS validated solutions and services that help accelerate their advertising and marketing transformation. An added benefit for customers migrating or building advertising and marketing workloads on AWS is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Branch is powered by AWS to support use cases in this industry.

• No matter the channel — apps, email, paid ads, social media, influencers, CTV, QR codes, mobile web or desktop — Branch’s continued investment in linking technology ensures an adaptable, fully-featured solution that covers even the most complex customer journeys. 
• Branch provides crucial visibility into what works and what doesn’t, so growth-focused teams can direct spend and efforts for the highest ROI. 
• With best practices honed in partnership with hundreds of world-class brands, Branch’s expertise enables us to react quickly to industry changes, so marketers and advertisers don’t have to choose between performance and compliance.

Achieving the AWS Advertising and Marketing Technology Competency differentiates Branch as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS. To receive the designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references. 

“Branch is extremely proud to achieve the AWS Advertising and Marketing Technology Competency in  Advertising Intelligence and Measurement,” said Michelle Geltman, Sr. Director Business Development at Branch. “By leveraging the agility, breadth of services and pace of innovation that AWS provides, our team is dedicated to helping maximize the value of evolving digital strategies so growth-oriented teams can acquire users, retain customers and drive higher conversions.”

“Our partnership with Branch has been a game-changer for Jersey Mike’s. With their insights, we’ve gained a deeper understanding of our customer journey, attributing revenue to specific channels like push and text messages. Branch has not only improved our overall customer experience but also helped us connect the dots between downloads, sales, and our digital marketing efforts, paving the way for a more successful and streamlined strategy,” said Kelly McGee, Director of Digital Marketing at Jersey Mike’s.

AWS is enabling scalable, flexible and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify which AWS Partner solutions and services are powered by AWS for specific industry use cases. For a specific industry solution to meet a need, explore the AWS Partner solutions and/or services offered in AWS Marketplace or APN Partners, including Branch. 

About Branch

Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions.

Contact: press@branch.io

The post Branch Achieves the New AWS Advertising and Marketing Technology Competency appeared first on Branch.

The post How To Master the Art of Mobile Deep Linking appeared first on Branch.

Brian stands at the forefront of integrating technology, commerce, and culture with a decade of expertise. As the visionary behind a suite of brands and platforms, he leads a global audience toward premier live entertainment experiences offered by TodayTix, Secret Cinema, and Goldstar, among others.

Brian’s contributions haven’t gone unnoticed as he has earned a spot on Crain’s “30 under 30,” graced Variety’s “Dealmakers List,” has been honored on the Broadway Impact List, and has been further crowned by the Dramatists Guild Fund award. Moreover, under his leadership, TTG secured a place in The Andreessen Horowitz Marketplace 100.

The post CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty – Mixing E-commerce and Culture appeared first on Branch.

Download the playbook to learn:

• The current state of retail and mobile with industry survey data
• How to acquire app users cost effectively
• How to drive in-app engagement
• How to increase conversions

The post Mobile Growth Playbook for Retail appeared first on Branch.

In response to these challenges, we aim to provide marketers with the tools they need to confidently navigate this evolving landscape. With our mission of providing robust, privacy-focused SKAN measurement support in mind, we’re thrilled to introduce SKAN Magic Set Up, a solution designed to simplify the intricacies of configuring SKAN 4.0 (and future versions of SKAN).

In this quick 20-minute session, we’ll discuss:

• What is SKAN Magic Set Up? What does it look like? Why did Branch build it?
• Why does it matter? What are the benefits?
• How do I get started?
• Additional resources and Q&A

The post Upcoming: Q4 Product Release: SKAN Magic Set Up appeared first on Branch.

Daniel Krauss has vast experience in IT, having worked with companies like Marquardt Group, IFS, and Siemens. Before starting FlixBus with his school friend, André Schwämmlein, Daniel worked as a Technical Account Manager at Microsoft for three years, where he gained valuable insights from the corporate world.

The post Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss – How FlixBus Is Driving Sustainable Transportation While Expanding Internationally appeared first on Branch.

Random winner chosen after AWS re:Invent 2023

In this handbook, we explore ways that you can cost-effectively grow your mobile app. With first-hand advice, industry data, and quick tips, we take the guesswork out of mobile growth and empower you to thrive.

Download the handbook to learn:

• The current state of mobile with industry survey data
• How to acquire app users cost effectively
• How to drive in-app engagement
• How to increase conversions
• How to eliminate attribution blind spots

The post Mobile Growth Handbook: Industry Insights and Best Practices appeared first on Branch.